The 2nd International Summit of Skin Photobiology was held in Shanghai, and MISTINE was upgraded to Taremi Plus®, a self-developed ingredient.

On March 18th, the 2nd International Summit on Skin Photobiology opened in Shanghai. The topic of the meeting focused on the scientific frontier, innovative application and market trends of the sunscreen cosmetics industry, and made suggestions for building a high-quality development of the cosmetics industry. This international summit was hosted by the Cosmetics Professional Committee of Shanghai Medical Association and hosted by MISTINE Mi Siting.

At the summit, MISTINE Mi Siting not only released the upgraded self-developed ingredient technology Taremi Plus®, but also launched a global R&D innovation strategy; At the same time, this year’s new sunscreen products were released on the spot, so as to achieve more scientific protection in scenes and stronger sunscreen skin experience.

(Representative of global scientific research institutions, Nobel Prize-winning scientist Professor Arieh Warshel, anchor Li Jiaqi, MISTINE management team)

Discussion on photobiological protection to protect Chinese skin health

(Speech by Yan Jiangying, Chairman of China Flavor and Cosmetic Industry Association)

Guests attending the summit included Yan Jiangying, Chairman of China Fragrance, Flavor and Cosmetic Industry Association, Lin Guoqiang, Academician of China Academy of Sciences, Yi Zhengyu, Executive Vice President and Secretary General of Shanghai Pharmaceutical Industry Association, etc. Many guests made keynote speeches on the scientific frontier, innovative application, product technology and market trend of sunscreen cosmetics industry development.

International experts, including dermatology, cosmetic chemistry, photobiology and other fields, gathered here and made academic sharing on important topics such as global sun protection trend, photobiological protection and selection of sun protection cosmetics, and standardization of key test steps in the sun protection laboratory environment.

MISTINE always regards the improvement of product strength as the core driving force of brand development and creates a unique R&D strategic layout. From the origin of self-developed sunscreen ingredients to the deep cultivation of "photobiology", the unveiling of Zhongte Global R&D Center, and the establishment of global strategic innovation partners and joint laboratories, we will protect high-quality products.

Yu Piaopiao, CEO of MISTINE Mistine, shared at the summit: "We attach great importance to the favorable rate and repurchase rate, because we always believe that good evaluation and repurchase are the real achievements of a brand."

MISTINE, who has been focusing on beauty for 36 years, has now built a profound scientific research force, from base makeup, make-up to sunscreen cosmetics, to meet the needs of consumers for all kinds of beauty scenes. As a leading brand in the industry, MISTINE Mi Siting "takes science and technology as the fulcrum" and proactively lays out the global scientific research matrix.

Design the Sun Protection Synergy Scheme from the Consumer’s Demand

At the summit, MISTINE Mi Siting’s Zhongtaide global R&D team made a professional interpretation of innovative research in the international sun protection field. Starting from the needs of consumers, we have designed a sunscreen synergistic scheme and released a number of research and development achievements, all of which have enriched the brand influence of MISTINE’s "quality, technology and innovation".

Professor Jean Krutmann, skin medical consultant of MISTINE Mistine, academician of German Academy of Sciences and international dermatologist, shared the latest research at the meeting. He pointed out that because different skins have different reactions to ultra-long wave ultraviolet and high-energy visible light, only "the right medicine" can achieve the correct sunscreen effect when choosing sunscreen products.

(Photobiology Sun Protection Summit Dialogue)

Zhang Tao, director of product research and development of MISTINE Mi Siting, introduced that the cooperation extension of MISTINE Mi Siting for clinical skin research in China is expanding. "In addition to photobiological sun protection, we are currently focusing on the anti-aging field of sensitive muscles. I hope that relevant research results will promote industry innovation and generate new sparks in sun protection and skin care. I look forward to working together to develop more products that are more suitable for China consumers."

Professor Jean Krutmann introduced that MISTINE is based on the photobiological sunscreen system, which not only reasonably matches the amount of physical and chemical sunscreen, but also adds the biological protective component Taremi Plus®. For users, the addition of biological protective components can better achieve effective full-band protection and light damage repair, reduce the use of physical and chemical sunscreen, be lighter and lighter, reduce the burden on the skin, and be more friendly to the environment and the ocean.

(MISTINE sunscreen products)

At the summit, MISTINE Mistine announced the upgrade of brand component Taremi Plus®, which not only improved the quality and effect of products, but also reflected its profound insight into technological innovation and market demand.

Three new products were released on the spot-upgraded "Little Yellow Hat" Mi Siting Moisturizing Matte Clear Protective Face Sunscreen, and brand-new products "Little Yellow Hat Waterproof Pro" Mi Siting Clear Protective Face Sunscreen and "Little Yellow Hat Oil Control Pro" Mi Siting Moisturizing Matte Clear Protective Face Sunscreen. At present, its sunscreen family has built a diversified product matrix to provide consumers with multi-scenario scientific protection solutions from tropical research.

(MISTINE’s product matrix of all categories)

MISTINE Mi Siting continues to strengthen the strategic layout of deep links with consumers with both product strength and brand strength, and is leading the sunscreen and skin care industry with excellent product quality and innovative ability.

The three key words of "quality, technology and innovation" always run through the business development of the brand. In the future development, MISTINE Mi Siting is expected to continue to devote herself to the research and innovation of sunscreen technology and bring more high-quality and efficient sunscreen skin care products to consumers around the world.

Sun protection market ushers in new consumption trend

With the promotion of consumers’ awareness of sun protection and the rapid growth of the sun protection market, the domestic sun protection industry has experienced a transitional stage from start to maturity. People’s concept of sun protection is also changing, not only against sunlight, but also against blue light. In the absence of sunlight, people’s understanding of ultraviolet rays is also increasing, and the growth rate of sun protection products is very fast.

However, in this process, the popularization of sunscreen professional knowledge is insufficient, so that it is difficult for consumers to receive correct scientific sunscreen knowledge, which affects their choice of suitable sunscreen products. Under this background, MISTINE Mi Siting adheres to the concept of "scientifically solving the sun protection problem" and "giving priority to consumer demand" and actively participates in the establishment, start-up and formulation of new standards for the sun protection industry.

According to market feedback, consumers are often more sensitive to the test results of products in the actual use environment, which can solve consumers’ doubts in the process of purchase and use to some extent. MISTINE Mi Siting actively promoted the initiation and research of two standards, namely "Research on Key Testing Steps of Sunscreen in Laboratory Environment" and "Real-world Clinical Testing of Sunscreen Cosmetics". This work has been applied to China Flavor, Essence and Cosmetic Industry Association, and it is in the stage of soliciting experts’ opinions.

When attending the summit, Chairman Yan Jiangying emphasized that it is very important to promote the healthy and sustainable development of the market to establish and improve industry standards and encourage enterprises to carry out technological innovation and product upgrading. Only by constantly strengthening compliance and scientific and technological innovation can we maintain the healthy and orderly development, sustainable and high-quality development of the industry.

MISTINE always pays attention to industry trends and cutting-edge technologies. This innovative spirit not only promotes the continuous upgrading of products, but also injects new vitality into the development of the entire beauty industry.