Mary Seven participated in PADMAN Challenge of Indian Partner.

1905 movie network news The "PADMAN" campaign, supported by Beijing Women and Children Development Foundation, Beijing Qiaoai Charity Foundation, Beijing Women’s Federation, Micro-public Welfare and other public welfare organizations, was officially launched in Sina Weibo on December 18th, and many artists and stars such as Mary, Seven and lareina participated in it to support women’s health public welfare. At present, the campaign is still under continuous exposure.

The English title of the movie "Paddman" which is being shown in the heat has also been translated by netizens as "PADMAN". When the film was released in India in early 2018, it caused quite a stir and triggered a "sanitary napkin revolution" throughout India. As early as the beginning of this year, India set off a "Star Challenge PADMAN Activity for Caring for Women’s Menstrual Health", and it also set off a craze on overseas social platforms. Celebrities basked in sanitary napkins and pads and published blog posts caring for women’s physiological health, rejecting menstrual shame and calling on the whole society to pay attention to women’s physical and mental health, which attracted the participation and support of many people, and many Indian artists, including Aamir Hussain Khan, who is well-known to China audiences, also responded. In July 2018, the Indian government officially announced the cancellation of the import tariff on sanitary napkins levied according to the luxury tax. PADMAN is also called a movie that changes the country by Indian domestic media.

Up to now, there are still more than half of women in the world like India. Because of poverty, war, social ideology and many other problems, they can’t use sanitary products during the physiological period, and they still use rags, leaves and soot, which has brought them many physical diseases and psychological problems. Partner in India is such a film that pays attention to and reflects such practical problems. It tells the real entrepreneurial story of Mr. Rajel, a grassroots entrepreneur in India. He invented a low-cost sanitary napkin production machine for most women in India across tradition, religion and public opinion, and opened the patent, which brought changes to the concept of menstrual hygiene for women in India.

After the film was released, it was warmly welcomed in India, the United States, Norway, the Netherlands and other countries. Before the domestic release, UN Women’s Agency, Women’s Voice of the All-China Women’s Federation, Gates Foundation and Sina Finance all issued articles recommending the film, and the audience’s reputation was overwhelming.

Public welfare is regardless of race, country or sex. The solution of social problems does not need superheroes, but everyone’s attention and help. Since the release of "Indian Partner" on December 14th, the attendance rate and word-of-mouth have been among the best, except for the big hit, and it has gradually surpassed other films in the same period.